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Black Friday: an environmental disaster!
Straight from the United States, Black Friday has taken over Europe… but at what cost?
Born in the United States in the 1950s, Black Friday originally marked the start of the Christmas shopping season, a single day of exceptional sales meant to celebrate the holidays. But over the decades, it has turned into a global shopping frenzy, a true symbol of overconsumption.
In recent years, the concept has swept through France, Belgium, and the rest of Europe. Stores compete with eye-catching slogans like “50% off everything!”, “Today only!” or “Cyber Week: shop before it’s gone!”. The result? An avalanche of advertisements, emails, and notifications urging us to buy more, faster, and in larger quantities.
Yet behind these irresistible discounts lies a far less glamorous reality. At Hairborist, we choose not to take part in this frenzy. Here’s why.
A celebration of overconsumption
Black Friday is often portrayed as a celebration of purchasing power, but in reality, it’s a celebration of waste.
For major brands, it’s the perfect opportunity to offload excess stock, often the result of overproduction, a practice that drains natural resources and generates mountains of waste.
Every year, this “shopping weekend” produces thousands of tons of CO₂, from manufacturing and transportation to the countless product returns that follow. And let’s not forget the disposable packaging, the express deliveries, and the impulse purchases that no one truly needs.
The numbers speak for themselves: according to environmental agencies, up to 80% of items bought during Black Friday are discarded within a year. In other words, what seems like a “great deal” comes at a devastating environmental cost.
Black Friday: beauty and hair care aren’t spared
The Black Friday phenomenon doesn’t just affect tech or fashion, it has also taken over the world of beauty and hair care.
Shampoos at 70% off, discounted hair care kits, promises of instant shine… who can resist?
Yet behind these aggressive promotions often lie mass-produced cosmetics, made with low-quality or opaque ingredients, rarely respectful of your hair, or the planet.
Under the illusion of a good deal, bathrooms fill up with products that pile up, expire, or disappoint. The result: a frustrated consumer, an overloaded scalp, and an exhausted planet.
True hair care should never be about chasing discounts, but about following a logical, effective, and minimal routine. At Hairborist, we stand for a radically different approach, one that’s natural, ethical, and sustainable.
Our products are made from organic, plant-based, and biodegradable ingredients, carefully formulated to respect both your health and the environment.
What we offer isn’t a passing trend, it’s a philosophy: taking care of your hair without harming the planet.
Fair prices all year long
Unlike major retailers who inflate their prices only to slash them during Black Friday, we at Hairborist believe in transparency and honesty.
Our commitment is simple: to offer the best possible quality-to-price ratio, all year long, without deceptive promotions.
How do we do it?
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By promoting short supply chains, without unnecessary middlemen.
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By reducing margins to the essentials.
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By producing in reasonable quantities to avoid waste.
This allows our customers to consume mindfully, buying only what they need, when they need it. Not because a flashing red banner tells them to. Our philosophy embraces a sustainable and responsible approach to beauty, one far more rewarding than any fleeting “deal of the day.”
Black Friday or Green Friday? Hairborist makes its choice 🌿
In response to the excesses of Black Friday, an alternative movement has emerged: Green Friday.
Created in France in 2017, it encourages companies to boycott massive discount sales and instead promote eco-friendly and ethical practices.
At Hairborist, we proudly stand behind this initiative. We want to raise awareness about mindful consumption and inspire people to buy less but better.
Buying a high-quality organic shampoo means investing in a product that respects your hair and the planet.
It also means supporting a local, human-centered economy, aligned with the core values of sustainability.
Because beauty shouldn’t come at the planet’s expense, it should be a way to nurture both yourself and the Earth.
Why saying no to Black Friday is a powerful choice
Refusing to take part in Black Friday is more than a statement, it’s an act of courage and awareness.
It means recognizing that the true value of a product isn’t defined by its price tag, but by its impact, on your health, on the people who make it, and on the planet that sustains us.
Every purchase is a silent vote. By choosing ethical and sustainable brands, you help transform the market, support responsible production, and stand against the excesses of overconsumption.
Buying less also means taking back control, of your budget, your time, and your environmental footprint.
True luxury is sustainability
Far from flash sales and fast fashion, sustainability is the new luxury. At Hairborist, we believe that beauty should never come at the planet’s expense.
Our natural hair care products are designed to last, to deeply nourish your hair while preserving the scalp’s delicate balance.
Each ingredient is chosen for its efficacy, traceability, and respect for nature. Our formulas are rich in organic essential oils, plant-based nutrients, and natural active ingredients, a true alternative to the mass-produced products promoted during Black Friday.
When you choose sustainable hair care, you’re not just taking care of your hair, you’re caring for the planet too.
Together, we can change the game
Black Friday isn’t inevitable. Each of us has the power to make a difference, by choosing responsible products, by repairing instead of replacing, and by valuing quality over quantity.
At Hairborist, we stand by these values every single day, offering eco-conscious hair care that combines well-being, performance, and respect for nature.
Let’s all take part in this change by saying no to Black Friday. Our planet, our hair, and even our wallets will thank us for it.
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